Our Article Was Voted Most Popular on MarketingProfs
by Adrian C. Ott
A colleague contacted me this week to tell me that our recent article, "Beyond the 4Ps: The 5Ts of Marketing Operations" was voted as a most popular article by MarketingProfs readers this month. MarketingProfs reaches 295,000 marketing readers according to their website.
I was thrilled to hear that business executives are finding our information of value. I received a number of phone calls and e-mails from CMOs and senior marketing executives in appreciation for putting together "a sensible framework around this previously undefined discipline."
This article was inspired based on our client work with major corporations. We first presented it at the Annual MBA Conference at the University of Santa Clara in 2006.
I know that success can be fleeting and this most popular designation won't last forever. If you would like to read the article, you can download it here :
Beyond the 4Ps: The 5Ts of Marketing Operations > Free Download
I hope you find it valuable.
A colleague contacted me this week to tell me that our recent article, "Beyond the 4Ps: The 5Ts of Marketing Operations" was voted as a most popular article by MarketingProfs readers this month. MarketingProfs reaches 295,000 marketing readers according to their website.
I was thrilled to hear that business executives are finding our information of value. I received a number of phone calls and e-mails from CMOs and senior marketing executives in appreciation for putting together "a sensible framework around this previously undefined discipline."
This article was inspired based on our client work with major corporations. We first presented it at the Annual MBA Conference at the University of Santa Clara in 2006.
I know that success can be fleeting and this most popular designation won't last forever. If you would like to read the article, you can download it here :
Beyond the 4Ps: The 5Ts of Marketing Operations > Free Download
I hope you find it valuable.
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